Make-A-Wish volunteers, wish families and wish granters recently gathered in front of Sleeping Beauty Castle to celebrate the massive success of the global #ShareYourEars campaign, where fans were invited to share images of themselves wearing Mickey Mouse ears, or their creative interpretations of ears. Photos uploaded with the hashtag #ShareYourEars
“We were overwhelmed by the response to Share Your Ears,” said David Williams, president and CEO of Make-A-Wish America. “The campaign not only raised valuable funds for wish granting, it allowed us to engage with both current Make-A-Wish supporters and those who learned about us for the very first time. We now have a worldwide community who is more enthusiastic about our unique relationship with Disney than ever before.”