As artificial intelligence technology rapidly advances, major Hollywood studios are starting to integrate it into their operations—Disney being no exception. Bob Iger, CEO of Disney, recently shared his thoughts on the matter, suggesting that it’s crucial for storytellers to “embrace the change.” Iger even mentioned that Walt Disney himself was an advocate for using technology to craft better narratives.
In a recent interview with Variety, Iger reflected on Walt Disney’s forward-thinking approach: “Walt Disney himself was a big believer in using technology in the early days to tell better stories. He thought that technology in the hands of a great storyteller was unbelievably powerful.” This certainly aligns with Disney’s legacy of innovation and boundary-pushing.
However, while the embrace of AI could enhance storytelling, one can’t ignore the potential downside—AI replacing human creatives. Iger advises that instead of focusing on the disruptive nature of AI, we should consider its potential to improve and expand narrative reach. He remarked, “Don’t fixate on its ability to be disruptive—fixate on [tech’s] ability to make us better and tell better stories.”
Iger’s remarks come from a perspective of undeniable privilege; after all, his salary last year was a staggering $31.6 million. Nonetheless, he points out an unavoidable truth: technological advancement isn’t something any generation has successfully obstructed. “You’re never going to get in the way of it,” he stated, calling for an embrace of change and using technological advancements as a driving force rather than a hindrance.
This conversation is certainly thought-provoking and invites reflection on the future of filmmaking and storytelling. What do you think about the growing role of AI in entertainment? Do you foresee it as an enhancement or a threat to creative jobs? Share your thoughts in the comments below, and let’s keep the discussion going!
