This April, guests can step into spring with stylish new accessories and apparel from Disney Parks containing a perfect color for the season – millennial pink!
A millennial pink headband will first debut exclusively at World of Disney in Downtown Disney District at the Disneyland Resort this Sunday.
Additional locations at Disneyland and Walt Disney World Resorts will carry the sequined headband starting in mid-April.
“We experiment with popular color trends when designing merchandise for Disney Parks,” explained Jeanne Lewis from the headwear development team. “With its soft, blush hue, millennial pink is one of the hottest colors in the market, making the new headband an on-trend, must-have item for springtime visits.”
Jeanne was the driving force behind the wildly popular rose gold headband introduced last fall, which inspired apparel, jewelry and even tasty treats created especially for Disney Parks. The new sequin-filled headband gives a nod to the rose gold-dusted original while setting the stage for additional color-trend headbands arriving later this year.
In mid-April, the headband will be joined by another beloved apparel item at Disney Parks, a new millennial pink Spirit Jersey.
“We know Guests enjoy creating fashionable looks using products designed to complement each other. We closely aligned the launch of [Spirit Jerseys] with the headband so Guests could make fun outfits for spring,” said women’s apparel merchandiser Angelique Vu.
These 100% cotton, pullover tops have theme park logos printed on the front. Pink glitter puff ink lettering on the respective Disney Resort destination is emblazoned across the back of these long sleeve shirts.
Guests visiting Walt Disney World Resort have one additional millennial pink accessory to complete any outfit—a retail MagicBand 2 currently available in select merchandise locations.
With the innovation of MagicBand 2, guests can use this MagicBand and others to unlock the magic of a Disney vacation—from skipping the front desk and going directly to your resort room, effortless theme-park entry, to FastPass+ redemption and Disney PhotoPass association.
While the retail MagicBand is currently available online, look for the millennial pink headband and Spirit Jerseys to be added to ShopDisney.com and Shop Disney Parks at a future date this spring.
