It was more of a “ho-hum” than a “heigh-ho” at the box office last weekend as Disney’s latest live-action reimagining, “Snow White,” hit theaters. Featuring Rachel Zegler as the beloved princess and Gal Gadot as the Evil Queen, the movie kicked off its domestic debut with a lukewarm $43 million, trailing behind its anticipated $45 million to $55 million, as per analysts and pre-sale predictions.
The production, which boasts an eye-watering budget of approximately $250 million (excluding marketing), also garnered $44 million in international markets, summing up to a global debut of $87 million. But this opening figure fell short when compared to past Disney ventures like Tim Burton’s “Dumbo,” which, despite its modest reception, managed to net $353 million worldwide.
The movie industry has been grappling with a sluggish start to the year. While earlier, the box office saw blockbusters such as “Dune: Part Two” and “Godzilla x Kong: The New Empire” rake in impressive figures, “Snow White” faced an uphill battle amid competing family films and external controversies. The casting of Rachel Zegler, who faced backlash for her heritage and comments about modernizing the original 1937 film, along with differing views of the lead actors on politically sensitive topics, have arguably added to the film’s challenges.
Disney’s strategy of revamping its classic animated films into live-action spectacles continues, with new releases like “Lilo & Stitch” expected soon. Remakes not only rejuvenate interest in these iconic characters but also provide opportunities to address contemporary sensitivities and broaden diversity. These revivals also amplify Disney’s far-reaching empire, from boosting merchandise sales to invigorating theme parks and Broadway adaptations.
Despite a slow start, family films like “Snow White” can gain momentum over time, especially with children on spring break hunting for entertainment. With little competition in the family-friendly genre presently, there is potential for the film to enhance its box office performance in the weeks ahead. As Peter Kunze from Tulane University notes, these live-action remakes often act as a “defibrillator to the franchise,” integrating seamlessly with Disney’s comprehensive marketing and distribution channels.
What are your thoughts on Disney’s latest endeavor? Will “Snow White” resonate with audiences in the long run? Share your comments below and let’s engage in a lively discussion. Don’t forget to share this story with fellow Disney enthusiasts!
Source: Samantha Masunaga
