Attending D23: A Fascinating Peek Behind the Disney Curtain
The moment you step into the grand spectacle that is D23, you can’t help but feel overwhelmed by the intense fervor of Disney fans. It’s as if the lines between corporation and passionate fandom blur, creating an environment that is nothing short of surreal. For those of us who consume Disney products yet stop short of donning Mickey ears daily, D23 is a curious blend of admiration and cognitive dissonance.
Disney’s D23 Expo is not just an event—it’s a phenomenon. Over three bustling days, Disney corrals all its franchises under one massive roof: Lucasfilm, Marvel, Disney Animation, the Disney Parks, and even National Geographic. It’s an event designed to make Disney fans swoon and journalists scramble. Bob Iger, Disney’s CEO, kicks off the festivities with a standing ovation, lauding the “best fans in the world,” a phrase repeated ad nauseam throughout the event.
The presentations are nothing short of spectacular and theatrical. From announcements of new sequels like Toy Story and Frozen to sneak peeks of riskier, newer properties, the arena vibrates with excitement. However, it becomes apparent that the loudest applause is reserved for the established franchises rather than newer ventures.
Interestingly, the more controversial sides of Disney’s vast empire—such as the debated new directions in Star Wars or contentious remakes—are conspicuously absent from the grand presentations. It seems Disney is keen to focus on celebrating rather than addressing any polarizing issues that might mar the euphoric atmosphere of the Expo.
Despite criticisms, what stands out most is the powerful bond between Disney and its fans. This connection, arguably more robust than ever, is both Disney’s secret weapon and its Achilles’ heel. While some view this unwavering loyalty with cynicism, seeing it as a corporate manipulation, others find solace in the community and entertainment Disney provides.
Ultimately, whether you’re a lifelong Disney devotee or a casual observer, D23 offers a fascinating insight into the heartbeat of Disney fandom. But remember, the magic and the myths we consume are very much a product of strategic, corporate wizardry.
What are your thoughts on Disney’s approach to fandom at D23? Share your thoughts in the comments and let’s keep the conversation rolling!
Source: Inverse
