Disney’s Magic Takes on Password Sharing: Big Changes Ahead!
In a recent spellbinding earnings call, The Walt Disney Company enchanted us with some remarkable updates. Magic-makers across the globe, listen up: the company is gearing up to crack down on password sharing for its streaming services starting in September.
During the discussion, Disney’s CEO Bob Iger revealed that this effort began in June and will fully launch in earnest next month. “We started our password-sharing initiative in June,” Iger explained. “That kicks in, in earnest, in September.”
Hugh Johnston, Disney’s CFO, offered some financial insights and said the company is aiming for “double-digit margins” in its direct-to-consumer operations. “Password sharing is just starting to roll out,” he mentioned. This initiative is expected to help drive growth and boost profitability.
The excitement doesn’t stop there! Disney announced a new subscription tier and unveiled that new prices for Disney+, Hulu, and ESPN will go into effect on October 17. Despite initial struggles since launching in 2019, Disney’s streaming services are now profitable, bringing in $47 million in the last quarter—a first for the company.
Disney’s decision to tackle password sharing aligns with moves by other streaming giants like Netflix. The company is optimistic that this change will improve the overall customer experience and attract more subscribers.
So, what do you think? Will Disney’s new measures spell the end of password sharing as we know it? Share your thoughts in the comments and don’t forget to spread the word about these magical updates.
Source: Lauren Edmonds
