The Descendants franchise has once again cast its magic on audiences around the globe. The latest film, “Descendants: The Rise of Red,” directed by Jennifer Phang, shattered records with 6.7 million views within its first three days on Disney+—the highest ever for a Disney Branded Television premiere on the platform. In just four weeks of streaming, the film captivated 20 million viewers worldwide.
Starring talents like Kylie Cantrall as Red, Malia Baker as Chloe, and powerhouses such as Brandy and Rita Ora, “The Rise of Red” continues the tradition of enchanting music and epic storytelling. The soundtrack, featuring the hit song “Red” which has garnered over 46 million streams and 1 billion engagements, debuted at No. 1 on Billboard’s Soundtracks and Kid Albums charts. These achievements underscore not only the franchise’s appeal but also its capacity to evolve and grow with its audience.
The original trilogy, helmed by Disney Legend Kenny Ortega, has amassed over 781 million viewing hours in the U.S. alone. Each installment of the franchise has dominated annual viewership charts for kids and tweens, proving that Descendants is much more than just a passing fad. It has successfully built a legacy through compelling characters, catchy music, and a universe rich in Disney lore.
Ayo Davis, President of Disney Branded Television, emphasizes the importance of Disney’s signature elements—magic, wonder, adventure, and heart—when crafting these stories. As Davis notes, it’s this blend, coupled with multi-dimensional characters and immersive music, that keeps fans coming back for more.
From popular Halloween costumes to bestselling books and dolls, the franchise’s reach extends far beyond the screen. Nearly 7 million dolls and 9 million books have flown off the shelves, showcasing the franchise’s broad consumer appeal. With the ongoing success of the franchise on social media, where official Disney Descendants accounts have surpassed 10 million followers, fan engagement remains robust and enthusiastic.
So, what’s next for Descendants? As Davis hints, the story possibilities are endless, and the franchise will continue to expand in new and exciting ways, perhaps even beyond the realms of Auradon and the Isle. What does the future hold for your favorite villain kids? Only time will tell, but one thing is certain: Descendants will keep us spellbound for years to come.
Share your thoughts and join the discussion in the comments below. Don’t forget to share this story with your friends and fellow Disney fans!
Source: The Walt Disney Company
