The big news in the streaming world is that AppleTV+ may soon be adding an ad-supported plan to its lineup, much like what we’ve seen from competitors like Netflix and Disney+. This could be a game-changer for Apple, which has so far focused exclusively on offering an ad-free subscription model since it launched AppleTV+ in 2019.
With blockbuster movies, exclusive series, and sports deals including Major League Soccer and Major League Baseball games, AppleTV+ has obtained a significant subscriber base. Now, with an ad-supported tier, Apple aims to open the floodgates for even more user growth while simultaneously boosting their revenue.
Reports from The Telegraph reveal that Apple has been in discussions with the Broadcaster’s Audience Research Board (BARB) in the UK, a move indicating the company is serious about entering the ad-supported market. This follows similar strategies adopted by Netflix and Disney+, who also collaborate with BARB on their ad-supported ventures.
Adding to the intrigue, Apple recently onboarded Joseph Cady, a former NBCUniversal advertising executive, pointing towards an ad-supported plan in the works. Plus, the tech giant has tested ad placements during Major League Soccer matches, likely leveraging Lionel Messi’s star power to gauge subscriber tolerance for ads.
It’s important to note that Apple’s substantial investment in content — reportedly over $20 billion on original films and shows — needs to pay off. Introducing an ad-supported model could not only attract more subscribers but also drive additional ad revenue, making this potentially the win-win strategy Apple needs.
What do you think about AppleTV+ possibly adding an ad-supported plan? Share your thoughts in the comments and let’s get the conversation started!
Source: Chris Katje
