For generations, Disney Princesses have ignited the imaginations of girls, encouraging them to be steadfast, dig deep, and see how far their dreams can take them. Today, Disney has unveiled “Create Your World,” an ambitious multi-year campaign set to inspire fans of all ages worldwide. This initiative will weave through various facets of Disney magic, from theatrical and streaming content to immersive Disney Parks experiences, fresh music releases, consumer products, and more. The campaign celebrates that every girl can transcend merely dreaming big to achieving big things.
Kicking off the campaign with flair, Disney released a captivating brand spot titled “The Magic Within.” This enchanting spot motivates girls and parents to harness their imaginations and, inspired by their favorite Princess, shape their own realities. The new content is available on YouTube and across Disney’s global channels, inviting audiences to discover the magic within.
The music segment of the campaign is not to be missed. Disney has teamed up with various musical artists to reimagine beloved Disney Princess songs. Grammy Award® winner Coco Jones honors the 15th anniversary of “The Princess and the Frog” with a modern take on “Almost There,” available on all music streaming platforms starting August 9. Anticipate more enchanting covers of classic Princess songs throughout the campaign, and in the meantime, delve into a specially curated Disney Princess playlist on your preferred streaming platform.
This year marks special milestones for iconic films such as “Cinderella,” “The Little Mermaid,” and “Pocahontas.” Fans can engage with these timeless stories on Disney+ and look forward to new content, including “Moana 2” hitting theaters on November 27 and exciting new episodes of “Disney Jr.’s Ariel” now streaming on Disney+. Disney on Ice is also bringing these tales to life in a series of live shows across the country. Check out DisneyOnIce.com for tour information and tickets.
The celebration doesn’t end there. During August, Disney will unveil special consumer products, from vinyl soundtracks to interactive princess playsets, which embody the essence of the “Create Your World” initiative. Tune in to “Good Morning America” on August 1 for thrilling reveals and product features. For those attending D23: The Ultimate Disney Fan Event, expect exclusive programming and performances, including an inspiring Disney Princess concert.
Join in on World Princess Week from August 25-31, featuring unique offerings across Disneyland Paris, Hong Kong Disneyland, Walt Disney World Resort, Disneyland Resort, and Disney Cruise Line. The Walt Disney Company is also collaborating with Make-A-Wish® and Starlight Children’s Foundation® to bring joy and comfort to children with critical illnesses, maintaining Disney’s timeless commitment to spreading magic.
We want to hear from you! Share your thoughts about Disney’s “Create Your World” campaign in the comments and join the conversation using #DisneyPrincessCreateYourWorld and #WorldPrincessWeek. Visit the official Disney Princess website for more details and to engage with this worldwide celebration.
Source: The Walt Disney Company
